Snap Inc. is bringing on its first chief marketing officer to help lead the company’s boosted advertising efforts. The company has hired Kenny Mitchell today, who previously served as vp of marketing at McDonald’s. Prior to that, he was head of consumer engagement at Gatorade, where he helped the brand become one of the first to adopt new advertising formats on the social media platform. Mitchell is no stranger to Snap’s advertising offerings, such as its vertical video and augmented reality. During his time at Gatorade, he oversaw the development of several AR experiences for the brand, including a popular Super Bowl lens from a few years ago that let users digitally “dunk” themselves with a cooler of Gatorade and a game that featured Serena Williams. In a statement, CEO Evan Spiegel said Mitchell’s “consumer marketing expertise and his deep understanding of our products will be a great combination for Snap.” Snap’s newly created … [Read more...] about Snap Inc. Hires Kenny Mitchell as Its First Chief Marketing Officer
Understanding leads in digital marketing
Sustainability is having a moment. As consumers’ awareness of threats to the environment grows, many favor businesses that embrace concepts of ecological responsibility. Thus far, sustainability has been applied to the physical output: fewer plastics, recycling or upcycling old products and growing food with a minimal environmental impact. Marketers are already adopting some of these practices, like reducing the use of swag that would ultimately wind up in landfills. There is another step, however. Marketers can go much further with their sustainability practices, extending them to the digital landscape, an environment that’s equally in need of a cleanup. Consumers are inundated with online ads and emails. The average American sees 10,000 brand messages a day. This is pollution, pure and simple. This excess of untargeted messages turns off marketers’ best prospects and candidates. Almost 60 percent of Americans associate ads with “fake news,” and 82 … [Read more...] about It’s Time for Digital Marketing to Have Its Own Sustainability Movement
“If I had asked people what they wanted, they would have said faster horses.” The quote above, attributed to Henry Ford, is something we drew inspiration from as we took an idea for a novel business model and grew it into a successful 100-plus person company in just over three years. We started with four people. How did we grow that fast? Let’s go back to the late '90s and early 2000s. We’ve been financial advisers for more than 25 years, and we grew our practice through educational seminars. Our passion is teaching the public how to prepare for successful retirement. Retirement planning is not something you learn in school, and it’s not easy figuring out all the nuances if you aren’t a financial planner. For a long time, our educational seminar strategy worked really well. We created printed invitations and mailed them to people in an area where we wanted to host a workshop. People would show up excited to learn more about retirement … [Read more...] about These guys created a new business and went from 4 to 100 employees in 3 years
Story highlights CNN spent a week visiting three Rust Belt cities Voters are fed up with the status quo and hungry for change The voters of the Rust Belt have shaken up the 2016 presidential campaign: Hoping to jolt a political system they see as ineffective and out of touch, they have repeatedly revolted by supporting unlikely, anti-establishment candidates. In both Donald Trump and Bernie Sanders, these voters see a potential for change they haven't felt in generations. They say they are willing to shed party allegiances and reimagine their priorities this year, even voting for a self-described democratic socialist, or for a flame-throwing real estate developer who has never served in government. In doing so, they have become the engine of one of the most extraordinary elections in modern U.S. history. Read More CNN spent a week visiting three Rust Belt cities: Buffalo, New York; Youngstown, Ohio; and Erie, Pennsylvania. In nearly 30 in-depth interviews, voters in these … [Read more...] about Resetting red and blue in the Rust Belt
(CNN)Sky Ouyang used to avidly follow Real Madrid, keeping up to date with how the La Liga club was doing from his Shanghai home. A Real shirt from the 2008/09 season -- Cristiano Ronaldo's first campaign as a Real player -- was a prized possession. But then Ronaldo moved to Juventus and Ouyang's loyalties changed. Focused flicked from Spain to Italy; to the back of the wardrobe went the Real shirt, in came Juventus merchandise, and immediately it was the Italian club the 23-year-old followed on every social media platform. Follow @cnnsport "I support Ronaldo first and foremost. The team isn't important, it's whoever he plays for," the social media executive, who first fell under the Portuguese's spell when Ronaldo was the young buck at Manchester United beguiling with step-overs and swerves, tells CNN Sport. Ouyang is not alone in switching his allegiances to Juventus following Ronaldo's $117m summer transfer from a club with whom he established himself as one of the greatest … [Read more...] about Has the digital age changed football fans?