John Burke has been a regular visitor to India over the past decade, but ‘unbelievably’ this was his first time at NH7 Weekender, the music festival sponsored by Bacardi, where Burke heads global marketing. Bacardi has been the chief sponsor of the festival over the past decade, in line with its philosophy of connecting with consumers on a cultural level. “Every market has different regulations around content censorship or access to media, so we’ve learnt to adapt,” says Burke, referring to how they handle Indian regulations that don’t allow alcohol brands to advertise directly. “The key thing is we build brands which have cultural meaning for consumers and flexibly use channels to communicate in different markets,” he says. The company is using insights from the market to understand what are the moments when the brand has a higher relevance to consumers, and as a brand, how it can add value to make that occasion better. Burke, who has … [Read more...] about Bacardi’s bet on marketing through experiences
Understanding leads in digital marketing
Understanding mutual funds, deciding the best options for investments and even redeeming them can be challenging for customers from a non-financial background or those embarking on their investment voyage.Though companies often display plenty of information about their mutual fund products on their website, customers still find it difficult to comprehend it and get the precise information they require.Realising this, Tata Mutual Fund (TMF) sought to make it easier and effortless for its existing and prospective customers to understand the nuances of mutual funds.Close It selected Haptik, a conversational AI company and a subsidiary of Reliance Industries, to create an Intelligent Virtual Assistant (IVA) that could replicate the content available on their site and offer it in an interactive way to answer customer queries. related news VoPay & Hydrogen to offer clients seamless access to open banking payments Commercial Banks Struggle to Use AI for Competitive Impact … [Read more...] about ‘Prof. Simply Simple’—the chatbot that will resolve 70% of Tata Mutual Fund’s customer queries
Nearly all (97 percent) commercial banks are using artificial intelligence (AI), according to new research from Genpact, a global professional services firm focused on delivering digital transformation; however, most financial institutions are not implementing the technology effectively for competitive advantage.More than half of the survey respondents (51 percent) are using AI simply for point solutions and individual tasks, with 27 percent testing in pilots, and only 19 percent leveraging it across the bank holistically.With pressures mounting from fintechs and other non-bank disruptors, these AI trials raise concerns about how effectively commercial banks can use the technology to improve customer experience (CX) and better compete.Close Genpact’s study, Commercial Banking: The Customer Service Imperative, surveyed 500 senior commercial banking executives on the industry’s changing landscape. related news VoPay & Hydrogen to offer clients seamless access … [Read more...] about Commercial Banks Struggle to Use AI for Competitive Impact
Once in a while we see flagships that are competitive, affordable yet beefed-up. They are powerful enough to get your attention. We’re talking about OnePlus 7 Pro, a smartphone that is often called upon with ‘flagship’ in one breath. The smartphone, which has just been launched by the company, once again seems to have zoomed-past rivals like Samsung Galaxy S10 Plus, Google Pixel 3 XL or even the Huawei P30 Pro when it comes to price and specifications. It reclaims the ‘flagship killer’ banner but now bears a higher price tag of Rs 48,999 (base price) going up to Rs 57,999. And what you get for that much? Not just a powerful smartphone but the ‘premium-ness’ that was a long time coming. In what has been a short yet momentous journey, OnePlus has indeed come a long way. Till now it was following a tried and tested path — launch two phones every year with tweaks here and there — but for the first time the company has changed its … [Read more...] about OnePlus 7 Pro review: Plus one for the features and the cost
I am a 25-year-old guy and I have a feeling that my girlfriend is cheating on me. She had got a random call from a wrong number a few months back, and I think she has been in touch with the person ever since. How do I find out if she is cheating me or not? — PSPS, what a story this is. Look, I’m in touch with both Random House and, Rupa Publications, I’ll put it in a good word for you. It’s a fantastic set up. You are dating a girl. She gets a random call. Maybe from a telemarketer. He tries to sell her life insurance. She falls in love with this offer. I see a web series, or a movie, maybe even a reality show. Now, coming to your question, if you feel she’s found someone else, you can try and lay a trap, by checking her phone, digital footprint etc. However, I’m a great fan of the ‘Old is Gold’ policy. Basically even during inflation or recession, buy gold. And by gold, I mean tell her what you told me. … [Read more...] about Seriously Cyrus: How do you determine someone is asexual?
Amazon Echo's smart assistant Alexa told a shocked customer to kill their foster parents. The alarming revelation, which happened last year, is one of a string of blunders from the speaker which involves talking about sexual acts and dog defecation with users. The outbursts stem from an initiative to make Alexa converse more like a real person and allow it to 'banter' with customers. This facility needs to be deliberately enabled by the owner and is currently still being refined. Scroll down for video Amazon Echo's smart assistant Alexa told a customer to kill their foster parents. The outbursts stem from an initiative to make Alexa converse more like a real person and allow it to 'banter' with customers (stock) A hack earlier this year on Amazon has been traced back to China and may have exposed some customers' data, according to five people familiar with the events. New research is helping Alexa mimic human banter and talk about almost … [Read more...] about Alexa told one customer to KILL their foster parents and chatted about dogs defecating and sex acts after Amazon launched its ‘let’s chat’ AI experiment