India’s top online marketplaces including Amazon and Flipkart are finding few takers for non-essential products ranging from refrigerators to air conditioners and apparel according to industry executives monitoring the partial resumption of ecommerce activity across non-metropolitan areas of the country in the past week.Discretionary spending is almost non-existent as online consumers defer high-cost purchases in the wake of uncertainty caused by the spread of COVID-19, said the sources who fear the economic contagion will also spread to metropolitan areas that account for two-thirds of India’s online commerce.“Our current estimates point at only 60-70% of demand recovering even after restrictions for e-commerce are eased across the nation,” said a senior executive at one of India’s leading e-commerce firms who did not want to be named. “It’s still early days and while things might change, we’re seeing that people are buying only when there is an absolute necessity.”Online marketplaces are awaiting permission for sale of non-essential goods in key cities including Delhi, Mumbai and Bangalore – that are classified as red zones. With the bulk of the job losses and salary cuts borne by people in the red zones, ecommerce companies expect demand will be severely muted in these areas too.India’s e-commerce… Read full this story
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