Nation and World News By Associated Press | Tuesday, October 1, 2019, 12:05 a.m. Share this story California to let college athletes sign endorsement deals SACRAMENTO, Calif. — Defying the NCAA, California opened the way Monday for college athletes to hire agents and make money from endorsement deals with sneaker companies, soft drink makers, car dealerships and other sponsors, just like the pros. ADVERTISING The first-in-the-nation law, signed by Democratic Gov. Gavin Newsom and set to take effect in 2023, could upend amateur sports in the U.S. and trigger a legal challenge. Newsom and others cast it as an attempt to bring more fairness to big-money college athletics and let players share in the wealth they create for their schools. Critics have long complained that universities are getting rich off the backs of athletes — often, black athletes struggling to get by financially. “Other college students with a talent, whether it be literature, music, or technological innovation, can monetize their skill and hard work,” the governor said. “Student athletes, however, are prohibited from being compensated while their respective colleges and universities make millions, often at great risk to athletes’ health, academics and professional careers.” Newsom predicted other states will introduce… Read full this story
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