AT&T’s stated plans to tweak the channel offerings and pricing for DirecTV Now appear to be taking shape. Related Mike Judge Inks Overall Deal With HBO; Includes Production Commitments For 2 Comedy Series The company is preparing to roll out two higher-priced bundles – “Plus” and “Max” — costing $50 and $70 a month, respectively. Those bundles will replace existing lineups starting at $40 a month. Each new option includes HBO but drops some high-profile entertainment channels from Viacom, A+E Networks, Discovery and AMC Networks. The moves come after AT&T delivered an unwelcome surprise to investors in its fourth-quarter earnings report in January, revealing a decline in DirecTV Now subscribers due to the expiration of promotional pricing. DirecTV Now shed a startling 267,000 customers in the quarter, ending its steady gains since launching in the fall of 2016. The internet-delivered TV bundle ended 2018 just shy of 1.6 million customers, up 38% from 2017. Recent softness at DirecTV Now and Dish Network’s Sling TV have been countered by gains for skinny-bundle services offered by YouTube and Hulu, which are unencumbered by legacy subscription assets. The governing motivation for AT&T’s 2015 acquisition of DirecTV, despite what executives acknowledged to be its… Read full this story
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