Apple’s highly-anticipated iPad won’t be a hit in the UK, at least that’s what Simpson Carpenter believes.According to the research firm, which polled a number of Brits on their thoughts about Apple’s slate PC, while the overall concensous is the device is cool, many are put off by its price tag.”Niche groups with specific emotional or functional needs love it; but right now there isn’t a compelling incentive to get mainstream consumers to buy it,” said Mike Stevens, director of Telecoms, Media and Technology at Simpson Carpenter.”When the iPhone was launched, it revolutionised an existing category that people understood. The iPad is at the vanguard of a new category that sits between the computer and the phone – so it’s not surprising that many consumers struggle to see how it could fit in their lives.”However, Simpson said this may change once consumers see how early adopters use the iPad.”For them, it’s not about function, compatibility or improvement but about raw appeal, its sheer magic. Typical of these consumers was this response ‘It’s just fantastic. I don’t need it, but it’s wonderful and I want it’.”The iPad has proved a success in the US. Apple announced earlier this month it had… Read full this story
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