Stallion owners seem to believe that if they own a stallion, people will breed to him because he is there. What often happens is stallion owners’ breed to the mares they own or to their friends or neighbor’s mares, and as a result, their stallion never reaches his full potential. In this time, where we have cooled or frozen semen available to mare owners throughout the world, you must actively promote your stallion at all times.You can be successful with your breeding programs and horse business if you do some planning followed by aggressive action.Advertising! Everyone knows that they should advertise the stallion if they want to get outside mares to breed. So, they get a web site and figure everyone will see it and it was cheap, right? But, there are thousands of sites just like yours and the people that may be interested can’t even find yours without hours of cruising the web. The way to alleviate this problem is to use the print media to your advantage to get your web address to the public.Some print advertising should be in regional or national magazines depending on your budget. Local classifieds should also be used. Every print ad… Read full this story
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