Ever wonder what the favorite search engine is of workers at Microsoft? Or how much online shopping is done by White House staff?Those are just a few of the questions that can be answered by a quick tripto VisitorVille.Launched this week, the Web site is operated by World Market Watch, a Webanalytics firm in Shepherdstown, West Virginia. The company monitors some5,000 Web sites for its subscription-based customers, providing them withdetailed information about their online traffic.The detailed data about individual Web sites remains exclusive to World Market Watch’s customers; VisitorVille makes public more general types of information about the users who access those sites.”From that specific datathat only [our customers] can access, we pool everything together, clean it so it’s notpersonally identifiable and there’s no sensitive information in it, then wefigured out what organizations or companies visited these people’s Websites,” Robert Savage, CEO of World Market Watch and self-appointed mayor ofVisitorVille, told TechNewsWorld.”Nobody offers the company-specific information that we do,” he asserted.Other analytic firms offer generic information — the percentage of peopleusing Firefox worldwide, for instance. “Our data here is the percentage ofpeople using Firefox at Apple Computer or the New York Times or any of the200,000 companies we have in… Read full this story
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